A D O D E P R E N S A
N E W S R E L E A S E
Contact: Maripepa Gonzalez
011 52 322 22 61106
maripepa.gonzalez@ westin.com
WESTIN HOTELS INVITES GUEST TO ENJOY MEXICAN TRADITIONS Westin Los Cabos, Puerto Vallarta and Cancun Invites Guests to UnwindSM with Signature local Experiences MEXICO – December, 2007 – Westin Hotels & Resorts in Mexico today debuts a new signature social and cultural experience, Unwind… A Westin RitualSM , featuring the tastes, sights and sounds of each destination. The Popular Posadas Navideñas, a beautiful holiday celebration will be part of Westin Resorts in Mexico from December 16th to the 24th. Guest can enjoy a unique Mexican Unwind experience : nine nights with songs, Mexican hot chocolate, “churros”, “tamales” and a festive piñata for kids to enjoy. With special regional Cuisine all in a Mexican holiday festivity featuring a unique region each day. Designed to bring new energy and the local flavors to its hotels, the Westin Unwind events transform each hotel into an experience for guests to learn and enjoy this popular Mexican tradition. About the popular Mexican Posadas In Pre- Columbian Mexico a ceremony was held to remember the birth of Huitzilopochtli, the “God of War”, from December 17 to December 26. When the Spanish priests arrived in the new Continent, they tried to attract the Indians to their religion, and started by “Las Posadas”, the story of St Joseph and the Virgin Mary going from Nazareth to Bethlehem for a census ordered by the government.. To make it attractive to the natives, they used to sing remembering the challenges the “Holy Family” or pilgrims had faced on that trip…… Baby Jesus was to be born, and due to the census, a lot of people were traveling so there was no room to sleep in, and that is the reason why they asked for POSADA…,(Spanish for “Inn” )The only place they found was a stable, where Jesus was born. To celebrate after the singing, participants used to break a Piñata in the shape of a 7-points star representing the 7 capital sins. The priests tried to convey their message through fun… they made the Indians break the Piñata with a stick, and inside there were fruit and candies meaning there was reward for those who controlled their sinful behavior…Today, Mexican families and friends, get together during 8 days before Christmas, remembering the religious passage that has become a very strong tradition in this country.
Will be the perfect way to celebrate the authentic Mexican Posadas during the Westin Unwind rituals feature a rich array of experiences. The following selection provides a snapshot of this new experience in Mexico:
9 nights of Posadas celebration
Mexican Menu 3 courses to choose from a variety for two adults.
Special traditional activities each evening
Kids (under 12) receive a complementary Mexican buffet dinner
“By transforming our resorts from a place guests pass through to an inviting social and cultural setting, Westin hopes to provide a richer guest experience, where guests can indulge, socialize and maybe even learn about the local culture of each destination,” said Trip Barret, Vice president, Starwood Hotels & Resorts Latin America Hotels Transform overnight…In order to set the stage for its signature culture rituals, the Westin lobbies evolve from day to evening, everything from music, to scent, and lighting. Westin is rolling out the Unwind experience in all of its properties globally in the first quarter of 2007, following a successful three-month pilot in 20 hotels last year. For more information on the Westin brand’s Unwind ritual and local Unwind experiences please visit www.westin.com/unwind. Westin Hotels & Resorts, with more than 127 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
** Please contact Starwood’s new, toll-free media hotline at (866) 4-STAR-PR (866-478-2777) for additional information.**
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)Fall in love at Westin. The Westin Indulge Your Passions Experience attends to every detail, so you can simply relax and celebrate each other. Enjoy champagne and strawberries for two, breakfast in bed, and a complimentary local newspaper when you book now at Westin.
INDULGE PACKAGE:
Deluxe room
Daily buffet breakfast at “El Palmar” Restaurant or American breakfast at room service.
One bottle of champagne and strawberries w/chocolate in the room upon arrival
4:00pm Late check-out (subject to availability).
VALIDITY April 15 –December 19, 2007
One night Package Rate per couple $360
Rate per couple per additional night $190
Rates in US dollars, subject to taxes and changes without notice. Additional night includes room and breakfast for two. Restrictions may apply.
